POSTERS CENTROS VACACIONALES

This is an example of the publicity materials created while I was part of the Mexican Institute of Health (Instituto Mexicano del Seguro Social). Most often, the main objective of the publicity materials was to promote the 4 resorts and to clarify how their benefits were much better than those of the competition, through distinctive images and messages.

BROCHURES CENTROS VACACIONALES

This material was specifically made to replace the old one with columns and rows where it was difficult to find the information. With these new layouts, people could locate the correct hotel and know the right price that best fit their budget.

This brochure was also part of the advertising we used to showcase the Mexican Institute of Health resorts in Tianguis Turistico 2017, the most important tourism event in Mexico.