PEJERT PROJECT
This logo is for an accounting company with several years in the market. After 15 years, they wanted to refresh their image and name. They wanted to be perceived as a welcoming company which would provide solutions to a client’s accounting problems. Therefore, one of the iconic elements I used for the development of this brand was the welcome gesture they always used for a new client.
BRAND MANUAL
Once a logo is approved by my client, I design a new brand manual for them that covers every detail. The image has to be handled carefully because changes in colors or shapes could change the message of the original concept. In every brand manual, I provide my client with the original vector image along with all the possible variations that do not change the original idea or message.
Below are some pages from the original brand manual given to this company, as an example of this important document.
BRANDING IMPORTANCE
Branding is absolutely critical to a business because of the overall impact it makes on their company. Branding can change how people perceive their product or service. It can drive new business as well as increase brand awareness.
The main reason branding is so important to a business is because it is how a company gets recognition and becomes known to their consumers. The logo is the most important element of branding, especially where this factor is concerned, because it is essentially the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting their message across.